Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times. How are PPC specialists expected to know which actions to choose…
Content creation and blogging have become extremely saturated. But you knew that already. As a blogger, you’ve come face to face with countless challenges. Thankfully, you aren’t alone. And you…
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended…
In an industry that abounds in folklore and celebrity influencers, is SEO “best practice” the key to mastering the SERPs or a shallow goal that leads to missed opportunities? What…
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of content you should be optimizing…
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according…
I like to find tidbits that fly under the radar or are generally hidden in a PPC ad campaign. Even if you implement one or two of these hidden gems,…
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference…
SEO is multifaceted and each optimization factor is dependent on the others. You can create first-class content that engages users and that is relevant to their search intent, but if your…
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the…
