Focus on User Experience to meet the needs of searchers. It improves organic search marketing performance, helping websites rank well on the SERPs. Google’s algorithm has consistently taken the user experience into…
Dynamically generated pages, regardless of the platform, have been a challenge for SEO professionals for a couple of decades now. How do you get pages indexed that don’t exist until…
Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads. To drive conversions, you need to know what…
A lead is not just a random potential client. It’s the one that is only a step away from you. All you need is to grab their attention, provide value…
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal…
Every week this year I’ve been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion…
I have a distinct memory in high school when one of my friends held up a wrapper that had the company’s website printed on it and we all thought it…
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine…
Due to an expected increase and the advent of 2020’s effect on commerce, the eCommerce industry is proliferating. Every day, more retailers are making the move to online selling, while…
These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much…
