When the movie Pulling Strings came out, we knew it needed a special campaign to give it the exposure it deserved. We worked hard to create a unique flash mob video to create interest in the movie and build excitement around its premier.
The planning and concept of the video was hatched in our very own offices. From there, we promoted the video through social media channels like Facebook and Youtube to make sure it reached an even greater audience. The movie went on to be a success and was nominated for the Premio Luminus award for Best Publicity Campaign for a Mexican Film.